CASHMERE CAVEMAN

Ashcombe Estate, Wiltshire:

Cashmere Caveman Co., the outdoor lifestyle brand founded by film director Guy Ritchie, invited us to design a dining experience for a selection of VIP guests and journalists on his private Ashcombe Estate to showcase the newly launched WildKitchen, along with producing content to share the story with their audience. Set in the rolling Wiltshire countryside, the estate offered a quintessentially British backdrop, filled with deer and rabbits and the calls of pheasants and game birds echoing across the fields.

We partnered with INEOS Grenadier, whose British-made, newly launched 4x4s transported journalists to the dining table and supported all our preparations on the estate. The WildKitchen took centre stage as guests enjoyed a fire-cooked tasting menu inspired by Ashcombe’s autumn ingredients, with each course prepared over wood or charcoal on the WildTable and paired with seasonal wines and cocktails.

The land itself shaped the menu: earthy, smoke-led flavours, estate-grown elements, and dishes celebrating the spirit of autumn. As the evening unfolded, the WildKitchen’s glow warmed the canvas tent while wildlife called across the valley. Immersive and atmospheric, the experience reflected Cashmere Caveman’s philosophy of primal cooking, refined craft, and outdoor gathering.

We produced a series of stills and Instagram reels capturing the journey in the Grenadier, the atmosphere of the estate, the dining experience, and the Cashmere Caveman products in use. We also filmed additional content on a beach in Kent to showcase the smaller, more mobile WildTable. The cinematic pedigree of the client combined with the exceptional private setting made this a uniquely meaningful project — one we were proud to deliver.